Digital Analytics Specialist

Merkle Bulgaria provides global retailers with a single source of expertise, technology, and operational support. We have a proven track record for delivering, managing, and innovating multi-channel commerce platforms for major international brands and retailers including adidas, Clarins, ASDA, Shiseido, and more. Our world-class team has delivered sites for over 35 brands with more than 400 transactional eCommerce sites in 60 locations and on 6 continents.

The company has set up a key Sofia technology team of Software Architects, Software Developers, QA Engineers, Project Managers, and Technical Support Specialists as part of a global expansion strategy.

To support this strategy, we are currently looking for talented people for the role of: Digital Analytics Specialist

Role Summary

The Digital Analytics Specialist plays a key role in enabling data-driven decision-making by maintaining the digital measurement infrastructure and delivering actionable insights. This role supports performance tracking across channels and websites, develops dashboards for internal use, and ensures data quality, privacy compliance, and consistency across markets. The ideal candidate is both technically skilled and business-minded.

Key Responsibilities

• Define and align digital KPIs across departments and teams
• Build and maintain tracking infrastructure using GA4, GTM, and related tools
• Develop central dashboards for SEO, CRO, and general performance reporting
• Conduct tagging audits and data validation on an ongoing basis
• Deliver insight summaries with clear recommendations and trends
• Monitor regulatory compliance and ensure best practices for privacy and data usage

Key Performance Indicators for this role include

• Data accuracy and tagging completeness scores
• Dashboard usage and adoption across teams
• Number of insight reports delivered and acted on
• Completion and follow-up on quarterly compliance audits
• Contribution to overall performance visibility and continuous improvement

Skills and Experience

• 3+ years of experience in digital analytics or performance marketing
• Expertise in GA4, GTM, and data visualization tools (e.g., Looker Studio, Power BI)
• Familiar with web tagging standards and QA techniques
• Ability to translate data into insights and communicate to non-technical audiences
• Strong understanding of GDPR and privacy-first tracking strategies
• Fluent in English, written and spoken

Additional information

• We are huge believers in work-life balance, so we offer all our employees 25 days of paid leave.
• We recognize strong talent and go above and beyond to attract and retain the best people, that’s why our remuneration packages are among the top on the market.
• We understand that there cannot be a “one size fits all” approach when it comes to benefits, that’s why we have a customizable benefits package that fits your own needs.
• Our teams operate using a hybrid work model and they can work from both the office and the comfort of their own home.
• Free parking spaces for all of our employees when they decide to work from the office.
• Free drinks and snacks in the office to help keep the energy levels up.
• Attend the most popular tech and business events in Bulgaria for free, of course.