Senior Digital Marketing Analyst

1. Strategic Analytics Leadership:
   • Develop and implement Global Digital Marketing Analytics & Data Strategy & Roadmap
   • Identify and capitalize on emerging digital marketing trends and technologies
   • Provide strategic insights to inform and enhance global digital marketing initiatives
   • Engage with regional business owners and global Centers of Excellence to identify, scope, and define advanced analytics use cases
2. Advanced Data Analysis and Visualization:
   • Conduct in-depth analysis of customer behavior, marketing performance, and web analytics
   • Create sophisticated dashboards and data visualizations to communicate complex insights
   • Develop and optimize attribution models to accurately measure campaign effectiveness
   • Create campaign and website performance reports
3. Campaign Optimization and Performance Measurement:
   • Design and implement robust measurement strategies for digital campaigns and web properties, including tag management
   • Lead A/B testing initiatives and provide data-driven recommendations for optimization
   • Review and test campaigns, analyzing key metrics to identify opportunities for performance improvement
4. Cross-functional Collaboration and Communication:
   • Present analytical findings and strategic recommendations to colleagues, senior managers, and clients
   • Lead global initiatives to educate business teams in interpreting and using analytics
   • Identify data/system challenges and requirements to improve speed to insight and action
5. Technical Leadership and Innovation:
   • Spearhead the adoption and integration of advanced analytics tools and methodologies
   • Lead the transition to and full utilization of GA4 and other next-generation analytics platforms
   • Explore and implement machine learning and AI applications in marketing analytics

Required

• 7+ years of experience in digital marketing analytics, with a focus on strategic analysis and insights
• Advanced proficiency in analytics tools including Google Analytics (GA4), Google Tag Manager, and data visualization platforms (e.g., Qlik, Looker Studio, Tableau)
• Extensive experience with digital marketing platforms across Social Media, Google Ads, Display, and Programmatic advertising
• Strong background in working with data platforms, lakes, and warehouses (e.g., Amazon Redshift, SnapLogic, Funnel.io, SuperMetrics, BigQuery, Salesforce, Datorama)
• Proven track record of translating complex data into actionable marketing strategies
• Bachelor’s degree in Marketing, Data Science, or a related field; Master’s degree preferred
• Excellent communication and presentation skills in English, with the ability to convey technical concepts to non-technical audiences
• Strong project management, organizational, and interpersonal skills
• Experience in scoping, managing, and implementing advanced digital marketing analytics projects, particularly in marketing mix optimization and digital media performance optimization
• Solid understanding of how data & analytics can drive business impact, with good intuition around advanced analytics and modeling techniques
• Ability to tell compelling stories using analytics outputs and data from various sources, linking insights to potential business impact

Will be a plus:

• Experience in global or multi-market digital marketing analytics
• Advanced knowledge of statistical analysis and predictive modeling techniques
• Proficiency in programming languages such as R or Python for data analysis
• Experience with marketing automation platforms and CRM systems