User Research & Insight:
- Conduct usability interviews and distill raw feedback into actionable problem statements and intuitive design solutions.
- Map current vs. ideal user journeys, identifying friction points and collaborating on fixes with product and engineering teams.
Design & Prototyping:
- Create wireframes, high-fidelity designs, and interactive prototypes to bring concepts to life.
- Iterate rapidly based on real data, usability tests, and stakeholder feedback.
Data-Driven Decision Making:
- Partner with product and engineering to define success metrics for new designs.
- Support A/B and multivariate testing efforts to validate design hypotheses and optimize the user experience.
Cross-Functional Collaboration:
- Own the end-to-end user and customer experience.
- Facilitate workshops and contribute meaningfully to product strategy conversations, aligning design outcomes with business goals.