Data Analysis and Business Development Specialist

Contribution and key responsibilities:

• Coordinate and execute the delivery of customer communications via digital channels (push notifications, email, SMS, Viber), based on internal requests from various business units

• Analyse key performance indicators (KPIs) for mobile and online banking usage and propose data-backed initiatives to boost customer engagement and product adoption

• Build and manage targeted customer segments based on behavior, demographics, and other criteria, to support personalized campaigns and strategic outreach

• Participate in cross-functional projects focused on the development and positioning of digital channels

• Collaborate closely with teams across Marketing, Retail, IT, and other departments to ensure effective campaign implementation and project execution

• Utilize databases and BI tools to extract, process, and interpret complex data sets, transforming them into actionable business insights

• Monitor industry trends, competitive digital offerings, and best practices in digital banking and omnichannel communications

For efficiency and effective role performance:

• University degree in Economics, Business, Marketing, Statistics, or a related field

• At least 1 year of professional experience in data analysis, digital marketing, CRM, or customer communication roles

• Strong analytical skills and the ability to turn data into actionable insights

• Knowledge in BI Tool – Tableau

• Knowledge of SQL and/or PL/SQL

• Strategic thinking and the ability to prioritize effectively in a fast-paced environment

• Excellent command of written and spoken English

• Meticulous attention to detail, excellent communication skills, and a results-oriented mindset

• Experience working with campaign management platforms and mass communication tools is a plus

Become part of Fibank family by sending a CV  by 21 August 2025

For additional information: contact the Human Capital Management Department, Internal Consultants Unit, phone 02/9100100.