Personalization Architect

*This position is fully remote only for employment in Bulgaria. However, people can also work in one of our offices in Sofia or Varna if they prefer to. 

About DataArt

DataArt is a global software engineering firm and a trusted technology partner for market leaders and visionaries. Our world-class team designs and engineers data-driven, cloud-native solutions to deliver immediate and enduring business value.

We promote a culture of radical respect, prioritizing your personal well-being as much as your expertise. We stand firmly against prejudice and inequality, valuing each of our employees equally.

We respect the autonomy of others before all else, offering remote, onsite, and hybrid work options. Our Learning and development centers, R&D labs, and mentorship programs encourage professional growth.

Our long-term approach to collaboration with clients and colleagues alike focuses on building partnerships that extend beyond one-off projects. We provide the ability to switch between projects and technology stacks, creating opportunities for exploration through our learning and networking systems to advance your career.

Position Overview

We are looking for a highly skilled and technical Personalization Architect to join our team and drive the delivery of personalized experiences across our digital platforms. This role will require you to work with cutting-edge technologies such as Salesforce, Adobe Analytics (AA), GA4, CMS, and Coveo to implement data-driven, personalized content based on user behavior, data, and context.

The ideal candidate will have a strong technical background, with expertise in creating and optimizing personalized experiences across both logged-in and non-logged-in states, and be comfortable integrating multiple systems and technologies to enhance user engagement.

Responsibilities

• Develop personalization features (JavaScript, APIs)
• Use tools like Adobe Target, Salesforce, GA4, Coveo, CMS
• Run A/B tests and analyze data for optimization
• Ensure GDPR compliance and manage cookies/tracking
• Build dynamic content and user segments
• Work with recommendation engines for engagement
• Integrate data from CRM, CMS, and analytics for seamless personalization

Requirements

• Strong development skills, including experience with JavaScript, server-side coding, and API integrations to implement personalization strategies
• Familiarity with personalization tools such as Adobe Target, Salesforce, GA4, Coveo, and CMS platforms
• Experience with A/B testing and optimization techniques, as well as the ability to analyze data and use it to enhance personalization efforts
• Familiarity with third-party cookie management, user tracking, and GDPR compliance when implementing personalization strategies
• Experience with dynamic content delivery systems, including building and maintaining user segments based on demographic, behavioral, and contextual data
• Experience working with recommendation engines (e.g., Adobe Target, personalization algorithms) to improve user engagement and conversion rates
• Strong experience in integrating multiple tools and data sources (e.g., CRM, CMS, data analytics platforms) to deliver a seamless personalized experience across various digital channels

Nice to Have

• Experience with advanced personalization techniques such as behavioral targeting, dynamic content, and predictive analytics
• Familiarity with the integration of personalization technologies into eCommerce platforms or large-scale websites
• Knowledge of mobile-first personalization strategies and mobile optimization

What we Offer

• Unique corporate culture – no micromanagement, friendly atmosphere, freedom, and mutual respect
• Flexible schedule – ability to change projects, to work from home, and to try yourself in different roles
• Professional Development Map – a comprehensive map of your professional development within DataArt
• We hire people not for a project, but for the company. If the project (or your work in it) is over, you go to another project or to a paid “Idle”.
• Social benefits – additional health insurance, life insurance, sports card, etc.
• Opportunity to work from another DataArt office in a different city or country (temporary or permanently)
• Free English courses
• Cozy office with a great atmosphere
• Snacks, drinks, and fruits are always available

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