Growth & Engagement Product Manager

Cusp is redefining wealth management in the GCC region, blending AI-powered insights, tailored portfolios, and an accessible investing experience for a new generation of investors. We are looking for a Growth & Engagement Product Manager to drive activation, retention, and personalization strategies—turning first-time users into long-term investors.

About the role:

You will own the end-to-end user lifecycle, from onboarding to ongoing engagement, optimising activation, retention, and LTV through product-driven growth loops, lifecycle automation, and AI-driven personalisation.

Responsibilities:

User Engagement & Retention

• Own onboarding & activation—ensure users smoothly transition from signup to first investment.
• Implement personalised lifecycle flows, tailoring the experience based on behavior & risk preferences.
• Develop AI-driven portfolio insights, notifications, and habit-forming triggers.
• Reduce churn through reactivation campaigns and user journey optimisations.

Growth Loops & Monetization

• Develop product-led referral, rewards, and viral mechanics to drive organic growth.
• Improve conversion from free to paid subscriptions, using insights from behavioral cohorts.
• Optimise pricing, trial models, and feature gating to increase ARPU.

Lifecycle Automation & Experimentation

• Implement A/B testing frameworks for continuous optimisation of engagement flows.
• Drive segmentation & personalisation strategies across CRM, push notifications, and in-app messaging.

Requirements:

• 3+ years in growth, engagement, or lifecycle product roles (fintech, neobanks, investing platforms preferred).
• Deep experience with engagement tools, lifecycle automation, and retention mechanics.
• Strong data-driven decision-making, comfortable with SQL, analytics dashboards, and A/B testing.
• Understanding of user psychology, habit formation, and segmentation strategies.
• Ability to work cross-functionally with engineering, design, data, and marketing teams.

What We Offer:

• A competitive salary and a comprehensive benefits package including:
• Health insurance for you and your family
• Multisport card
• Food vouchers 200 lv
• 2 weeks fully paid sick leave
• 3 days per week work from home option
• 28 days paid leave
• Quarterly performance bonus after successful probation
• Opportunities for professional growth and development, including certifications and training.
• A dynamic and innovative work environment where creativity and ideas flourish.
• A modern office in Sofia, designed to foster collaboration and innovation among our team.