GfK Bulgaria
Company overview
Over the past 89 years, we have earned the trust of our customers around the world by solving critical issues in their decision-making process. We support their development by providing a comprehensive understanding of their consumers’ buying behavior and the dynamics that influence their markets, brands and media trends.
In 2023, GfK merged with NIQ, making us the world’s largest market research company, with unprecedented global influence. With comprehensive retail analytics and the most extensive consumer insights – delivered through highly developed analytics and advanced platforms – GfK promises and delivers “Growth from Knowledge”.
Activities
Offshoring, Market Research
Sector
Information Technology & Services
Central Office
Nuremberg, Germany
Year of establishment:
1934
Employees worldwide
9 000+
Established in Bulgaria
2004
Employees in Bulgaria:
830+
Offices in Bulgaria
Sofia
IT Employees in Bulgaria
±200
Tech stack
Back-End technologies:
.NET – ASP.NET MVC 
Entity Framework 
.NET Core 
Java – Spring 
Hibernate 
Python Front-end technologies:
JavaScript 
React.JS 
Angular Mobile technologies:
iOS – SWIFT 
Cross-platform – React Native 
Google Cloud Platform (GCP) 
Amazon Web Services – Lambda, Dynamo DB, Glue, Redshift, etc. DWH/BI:
Tableau DevOps:
GitLab 
Terraform 
Kubernetes 
AWS S3 How we work
Annual leave
20 days paid annual leave.
Work from home
The company offers work from home.
Flexible Working Hours
The company offers flexible working hours.
Benefits
Health and insurance
Additional health insurance with dental treatment included
Entertainment and discounts
Team gatherings and events
Public transport map
Participation in various sports and other initiatives
Discount programme with external suppliers
Multisport card
Professional Development
In-house training
Individual career development plan
Global mentoring program
Other
Food vouchers
3 non-working days, employer bonus
Competitive remuneration and bonus scheme linked to company performance
Easy accessibility to the office located close to the city centre of Sofia
Parking for bikes and motorbikes
Extra insights
The company's key products and services are:
In 2004, the first offshore team with market research activities for other GfK countries was established. Since 2007, GfK Bulgaria has started an intensive expansion in this direction, and in recent years the local organization has established itself as a successful Global Service Center and a reliable partner for GfK companies worldwide.
What we believe:
Smart, Relevant, Trusted - powered by Passion
Additional Information:
A successful example of GfK Bulgaria's experience in the development of outsourced processes, their standardization and upgrading, is the establishment of a Shared IT Services Center in early 2013. Currently IT and Technology are leading teams in the organization, a direct extension of GfK's global strategy.
For several years, the team in Bulgaria has been global and specialists with diverse competencies in infrastructure, security, servers and storage, applications, network infrastructure and software engineering contribute daily to positioning the company as a trusted technology partner.
Contacts
Location
bul. Tsarigradsko shose 47A, Poligrafiya office Center, Sofia
